LIONS ACADEMY APPLICATIONS NOW OPEN • LIMITED COHORT FOR YOUNG MEN AGES 13–18 • APPLY TODAY

THE LIONS ACADEMY

LIONS Academy is a structured 12-month performance development program designed to build disciplined, ownership-driven young men prepared for responsibility, adversity, and leadership.
Through a proven framework of Leadership, Identity, Ownership, Navigation, and Structure, participants are trained to operate with confidence, composure, and championship discipline.

Led by Keeyon Howard
M.Ed. | Certified Master Life Coach | Professional Artist 
EXPECTATIONS & COMMITTMENTS

THE LIONS STANDARD

The LIONS Standard requires a twelve-month commitment to disciplined development where young men train themselves to lead with strength, take ownership of their outcomes, stand firm through adversity, and build their lives through Leadership, Identity, Ownership, Navigation, and Structure.

THE LIONS TRAINS YOUNG MEN TO:

TAKE FULL OWNSERHSIP OF ACTIONS AND OUTCOMES

You own every result in your life and use that ownership to take control of what happens next.

OPERATE WITH DAILY STRUCTURE AND DISCIPLINE

You build your life on disciplined daily actions that turn potential into measurable results.

NAVIGATE PRESSURE AND ADVERSITY WITH COMPOSURE 

You remain steady under pressure and turn adversity into a proving ground for strength.

MASTER THE ART OF DECISION MAKING 

You train your mind to make strong, timely decisions that drive progress instead of hesitation.

PURSUE A DEFINED PERSONAL CHAMPIONSHIP WITH INTENTIONAL STRATEGY

You commit to a clear personal standard of excellence and pursue it relentlessly.

ESTABLISH UNDENIABLE CONFIDENCE AND EXECUTION ABILITY

You develop confidence that cannot be questioned because it is backed by action, discipline, and results.

LIONS FRAMEWORK

Every participant in LIONS Academy is developed through five foundational pillars. These pillars form the structure of the academy curriculum and guide the progression of each young man's development throughout the program.

LEADERSHIP

Leadership begins with self-command.
Participants learn how to regulate emotions, make disciplined decisions, and influence their environment through example rather than reaction.

Identity

Identity development helps young men understand who they are independent of peer pressure, performance, or external validation.

Ownership

Ownership training establishes the principle that both success and failure are earned.
Participants learn to take responsibility for outcomes and develop the mindset required to pursue excellence.

Navigation

Navigation equips young men with the ability to assess situations, adjust strategies, and move forward under pressure.
This pillar focuses on resilience, risk intelligence, and decision-making under adversity.

Structure

Structure installs the daily systems that produce consistent results.
Participants develop routines, discipline, and habits that support long-term success and personal championships.

LIONS PROMISE

If you commit to the LIONS Standard, we promise to hold you to a higher level of discipline, ownership, and leadership until you become the man you are capable of becoming.
CURRENT DOMAINS

WHY LIONS ACADEMY EXIST

YOUNG MEN ARE OFTEN EXPECTED TO CARRY RESPONSIBILITY BEFORE THEY ARE TRAINED FOR IT
Life demands discipline, leadership, and resilience long before many young men are equipped with the internal structure required to handle those expectations.

 LIONS ACADEMY WAS ESTABLISHED TO CLOSE THE GAP
Through a structured training environment built on Leadership, Identity, Ownership, Navigation, and Structure, young men develop the mindset, habits, and discipline necessary to perform under pressure and pursue meaningful personal championships.

WE ACTIVATE STRATEGY RIGHT NOW
Rather than waiting for adversity to shape them, participants in LIONS Academy are prepared in advance by learning how to navigate challenges with composure, clarity, and responsibility.

TEAM ENVIRONMENTS DEVELOPS ACCOUNTABILITY 
Shared standards unite individuals around responsibility, discipline, and the pursuit of accomplishments that strengthen both the individual and the team.
INNER CHANGE

THE TRANSFORMATION

Young men who enter LIONS Academy often arrive with potential, but without the structure required to consistently perform at their highest level. Through disciplined training and accountability, that potential becomes intentional outcomes..
BEFORE LIONS
  • Reactive decision-making  
  • Inconsistent discipline
  • External motivation
  • Easily influenced by environment
  • Avoidance of responsibility
AFTER LIONS
  • Ownership-driven mindset  
  • Structured daily habits  
  • Clear personal direction  
  • Composure under pressure
  • Confidence built on discipline

THE LIONS EXPERIENCE CHANNELS

Explore ways to connect to our LIONS System

LIONS BUILDERS CLUB (VIRTUAL)

Weekly live virtual sessions where youth develop leadership, identity, discipline, and inner dominance through structured execution and guided discussion.

 Classroom Experiences

Coach-led classroom style sessions that deliver life lessons, leadership development, and identity building through direct engagement

LIONS Builders Workshops

In-person workshops where youth/professionals engage in focused execution sessions designed to strengthen skills in critical thinking and creative expression.

Dominance Coaching (1 on 1 & Group)

Dominance coaching that uncovers limiting beliefs and performance barriers and builds execution discipline that leads to inner dominance and personal championships.

Creative Development Art Sessions

Art-based development sessions that use creative expression to build identity, reflection, discipline, and structured thinking. These sessions explore the power of story telling through a creative lens.

The Builders Standard

No matter how we connect, every LIONS Builders experience builds disciplined youth, strong team culture, and execution that lasts beyond the program.

For more information and detailed descriptions of how each element works, book a conquer call with Coach Keeyon.

Don't hesitate

CONNECT WITH L.I.O.N.S.

BOOK A CONQUER CALL

WE WANT TO SERVE YOU

LET'S CONNECT AND TALK ABOUT HOW!

Students Are you ready to enter the LIONS
LAB and build inner dominance confidence and personal accountability through disciplined execution that leads to personal championships
PARENTS Are you looking for structured coaching and classes that strengthen your child’s confidence, discipline, & decision making in ways that lead to long term growth and maturity?
SCHOOLS Are you exploring in person classes and systems that build student discipline leadership and execution that lead to stronger culture and consistent outcomes?
Courts & Justice Systems Are you seeking development based programming for justice involved youth that builds accountability and internal control?
COMMUNITY ORGANIZATIONS Are you interested in partnering on a proven system of youth development classes that leads to aligned leadership and measurable impact?
TIME TO ELEVATE

BE A PART OF OUR LIONS BUILDERS CLUB OF CONQUERORS COMMITTED TO DOMINATING THE ENEMY WITHIN THROUGH LIVE SESSIONS AND ELITE MINI COURSES. 

WHY SHOULD YOU CHOOSE US?

You should only choose us because you are ready to be a part of something that will challenge you, your students, and your team to exchange fixed mindsets with growth mindset to get real results and powerful solutions. We don’t chase, we don’t force, we don’t accept mediocre. It’s your choice, so make the decision to either dominate or be dominated.

WE ARE ALL 6 MONTHS FROM CHANGE AND 1 YEAR FROM TRANSFORMATION

MEET COACH KEEYON
FOUNDER AND HEAD COACH

Write your awesome label here.

Keeyon L. Howard, Master of Education (M.Ed.), CMLC, CGSC, 
(Master Certified Master Life Coach, Certified Goal Success Coach) 

Hariston Hall of Fame – Football Inductee (2014)
Central Methodist University

Founder of CreateIT 2 Conquer™ Founder of L.I.O.N.S. ™
Artist | Master Mindset Coach | Creative Strategist | Educator 

Built in the fire that tried to consume him, Keeyon L. Howard founded CreateIT 2 Conquer™ as a response to inner battles that could not be ignored. His faith restored his foundation and realigned his purpose when life collapsed. Art became his solution sword, giving voice to what words could not carry. Books became his daily discipline, sharpening his thinking, strengthening his faith, and shaping the frameworks that now define his work.

Today, Keeyon coaches leaders, entrepreneurs, justice involved individuals, educators, and ready to risk youth in person designated sites, virtual platforms, and inside his 3,000 sq. ft. headquarters. Through the L.I.O.N.S. System™, he helps people conquer the enemy within and build discipline, direction, and inner dominance. The mission is simple and uncompromising. True transformation begins on the inside, and personal championships are earned by those willing to do the inner work.
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