Creative Conquerors are built when creative expression&developmentcollide.
A targeted coaching Academy that uses creative expression as the driving force to develop Leadership, Identity, Ownership, Navigation, and Structure in youth ages 13–18.
Distorted VisionKeeyon L. Howard · Acrylic on plywood · 2014
Who We Are
CreateIT 2 Conquer is a creative development Academy that transforms the lives of youth ages 13–18 by using creative expression as the driving force for personal transformation. Through a targeted coaching method, we develop youth in the five domains of the LIONS 5 Framework: Leadership, Identity, Ownership, Navigation, and Structure. Every plan begins with the LIONS Assessment, so growth isn't guessed at. It's tracked, measured, and proven.
Headquartered in a creative facility in Missouri, we work with schools, courts, and community organizations through Creative Expression Labs, group and one-on-one coaching, and LIONS Builders campus sessions.
500+Youth served
20+Years developing youth
75%Completion rate
6Creative expression categories
What We Believe
Creative expression and youth development belong together.
When creative expression is used as the driving force for youth development, true transition and transformation are the outcomes.
We start with what's already there.
Every young person carries a creative gift that has unknown powers. We help discover it, develop it, and deploy it, leading to powerful shifts.
Creative youth deserve an identity.
Athletes have teams. Debaters have clubs. Future farmers and business leaders have national organizations. Creative youth have never had a banner of their own. Creative Conquerors is that banner.
Creative expression drives everything else.
When a young person's creative expression is made intentional through the CreateIT 2 Conquer LIONS system, they develop Leadership, Identity, Ownership, Navigation, and Structure with every rep.
The LIONS 5 Framework
Anatomy of aCreative Conqueror
C2C's Creative Conquerors are built on five dominant pillars. Through creative expression, each pillar is discovered, developed, and deployed, equipping them to face life's adversity with the expectation to dominate and achieve victory.
LLeadershipThe Heart & MouthThe heart fuels the message. The mouth delivers it.
IIdentityThe ManeCommands respect without a word spoken.
OOwnershipThe ClawsTurns vision into action.
NNavigationThe EyesSees the path where others see none.
SStructureThe BrainPlans with precision and builds to last.
A hybrid Academy, in person and online, that takes every young person through four stages of growth.
DiscoverEvery build starts with discovery. Through the LIONS Assessment, we discover the internal challenges youth are battling, and the creative expression that lives within them to combat those challenges.
DevelopThrough targeted coaching and consistent repetitions, the creative expression that lives within youth is developed as the weapon of warfare to combat internal and external challenges. Every repetition is intentional, and every gain is measured against where they started.
DeployOnce discovered and developed, creative expression is deployed and exhibited in the way youth respond at home, in the classroom, and in the community. Accountability and responsibility stop being demanded of them and start being demonstrated by them.
DominateDominance is meeting the obstacle in front of you with Leadership, Identity, Ownership, Navigation, and Structure, without being prompted. Youth walk away built to drive their own lives, and the Academy that built them never leaves their corner.
Before the L.I.O.N.S. Experience, I was broken by past mistakes. The L.I.O.N.S. Experience introduced me to something I had never considered before: my creative gift could become a weapon for my personal development. Leadership, Identity, and Navigation impacted me most. Today, I have started my own small business.
Creative expression: Basketball
When my caseworker introduced me to Coach Keeyon, I wasn't interested. This time he listened, and developed a plan designed around my personal goals. Everything began with identifying my creative expression, which was basketball. He showed me how the decisions I made on the court could connect to other areas of my life. I started to see in me what my teachers saw in me.
Creative expression: Painting
There was a time when I genuinely felt like my son was running out of options. When Coach Keeyon began working with my son through the L.I.O.N.S. Experience, he didn't try to pull him away from painting. Instead, he used my son's love for art as the foundation for his development. Today, my son is working toward his own art business. His love for painting wasn't a distraction. It was the starting point.
Creative expression: Mechanics
We heard about Coach Keeyon through someone in the court system and scheduled a Conquer Call. Our son's interest was mechanics, and Coach Keeyon helped him recognize how that interest could become the foundation for his leadership, decision-making, and structure. He is responding better in school and in mandatory groups. Our son didn't need to be rescued. He needed to be challenged, guided, and developed.
The Founder
Keeyon L. Howard
Professional Artist · Human Development Coach · Master's in Education Administration
Before the degree, before the canvas, before the coaching, I was a high school dropout labeled at-risk. I made the decision to drop back in and finish what I started. But when my dream of playing football ended, I was a lost lion: no Leadership, no Identity, no Ownership, no Navigation, no Structure. God gave me art as the bridge back to my purpose. Through my creative expression I rebuilt every pillar, and the LIONS Framework was born. Today I build young people the same way, through targeted learning and intentional coaching.
Now the LIONS Academy teaches young people to build those same five pillars through the power of their own creative expression.
The Academy
