LIONS ACADEMY APPLICATIONS NOW OPEN • LIMITED COHORT FOR YOUNG MEN AGES 13–18 • APPLY TODAY

THE LIONS ACADEMY

LIONS Academy is a structured 12-month performance development program designed to build disciplined, ownership-driven young men prepared for responsibility, adversity, and leadership.
Through a proven framework of Leadership, Identity, Ownership, Navigation, and Structure, participants are trained to operate with confidence, composure, and championship discipline.

Led by Keeyon Howard
M.Ed. | Certified Master Life Coach | Professional Artist 
EXPECTATIONS & COMMITTMENTS

THE LIONS STANDARD

The LIONS Standard requires a twelve-month commitment to disciplined development where young men train themselves to lead with strength, take ownership of their outcomes, stand firm through adversity, and build their lives through Leadership, Identity, Ownership, Navigation, and Structure.

THE LIONS TRAINS YONG MEN TO:

TAKE FULL OWNSERHSIP OF ACTIONS AND OUTCOMES

You own every result in your life and use that ownership to take control of what happens next.

OPERATE WITH DAILY STRUCTURE AND DISCIPLINE

You build your life on disciplined daily actions that turn potential into measurable results.

NAVIGATE PRESSURE AND ADVERSITY WITH COMPOSURE 

You remain steady under pressure and turn adversity into a proving ground for strength.

MASTER THE ART OF DECISION MAKING 

You train your mind to make strong, timely decisions that drive progress instead of hesitation.

PURSUE A DEFINED PERSONAL CHAMPIONSHIP WITH INTENTIONAL STRATEGY

You commit to a clear personal standard of excellence and pursue it relentlessly.

ESTABLISH UNDENIABLE CONFIDENCE AND EXECUTION ABILITY

You develop confidence that cannot be questioned because it is backed by action, discipline, and results.

LIONS FRAMEWORK

Every participant in LIONS Academy is developed through five foundational pillars. These pillars form the structure of the academy curriculum and guide the progression of each young man's development throughout the program.

LEADERSHIP

Leadership begins with self-command.
Participants learn how to regulate emotions, make disciplined decisions, and influence their environment through example rather than reaction.

Identity

Identity development helps young men understand who they are independent of peer pressure, performance, or external validation.

Ownership

Ownership training establishes the principle that both success and failure are earned.
Participants learn to take responsibility for outcomes and develop the mindset required to pursue excellence.

Navigation

Navigation equips young men with the ability to assess situations, adjust strategies, and move forward under pressure.
This pillar focuses on resilience, risk intelligence, and decision-making under adversity.

Structure

Structure installs the daily systems that produce consistent results.
Participants develop routines, discipline, and habits that support long-term success and personal championships.

LIONS PROMISE

If you commit to the LIONS Standard, we promise to hold you to a higher level of discipline, ownership, and leadership until you become the man you are capable of becoming.

OUR FOCUS

LEADERSHIP

  • Decision Authority
  • Impulse Control
  • Self Leadership
  • Responsible Adjustment

IDENTITY

  • Identity Authority
  • Purpose Mapping
  • Growth Mindset
  • Identity Assessment

OWNERSHIP

  • Ownership Pathways
  • Emotional Control
  • Response Ownership
  • Intentional Discipline

NAVIGATION

  • Purposeful direction
  • Creative Exploration
  • Risk intelligence
  • Adaptive strategy

STRUCTURE

  • Outcomes Framework
  • Daily consistency
  • Progress confidence
  • Creative expression
CURRENT DOMAINS

THE LIONS SERVES

READY TO RISK YOUTH

  • Ready-to-Risk Youth
  • High-potential youth 
  • Youth in Justice
  • Student Athletes

PARENTS & GUARDIANS

  • Guardians
  • Caregivers
  • Foster & Kinship
  • Family Support

EDUCATION SYSTEMS

  • Educators
  • Administrators
  • Counselors
  • Support Teams

COURTS & JUSTICE

  • Juvenile Courts
  • Probation
  • Diversion Programs
  • Youth Divisions
Don't hesitate
CHANGE GON COME

OUTCOMES YOUTH EXPERIENCE FROM THE LIONS SYSTEM

SELF CONTROL UNDER PRESSUE

DECISION MAKING &
ACCOUNTIBILITY

DISCIPLINE, DIRECTION, INNER DOMINANCE

RESISTANCE TO NEGATIVE INFLUENCE

CLEAR DIRECTION & PERSONAL STANDARDS

WHY DOES LIONS EXIST

To turn inner warfare into fuel for personal championships.........

Youth need results
Because potential without progress creates frustration and loss of confidence. LIONS delivers results through structure, creative outlets, discipline, and measurable action.

Educators need solutions.
Because behavior and disengagement disrupt learning when systems are missing. LIONS delivers clear tools that build direction, consistency, and execution.

Justice departments need systems.
Because reactive intervention comes too late without structured accountability. LIONS delivers proactive systems that regulate behavior and redirect decisions.

Parents need frameworks.
Because intention alone cannot replace structure at home. LIONS delivers practical frameworks that reinforce discipline, follow-through, and consistency.

Communities need consistency.
Because mixed messages create breakdowns across homes, schools, and courts. LIONS delivers a unified system with shared language and expectations that promotes consistent progression.
SUCCESS IS GREATER WITH A COACH
L.I.O.N.S. Coaches lead individuals and teams to championships by identifying the enemy within and developing solution swords to conquer them. 
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PROOF OF CONCEPT

A SYSTEM CREATED FOR UNDERDOGS

This eBook is a real case study showing how the L.I.O.N.S. System was built in the fire that tried to consume Coach Keeyon. It is for those with potential but no structure, creativity without direction, and strength without discipline who need navigation and a clear path forward. If you want to see what happens when systems are created to conquer the enemy within, this is the case study.

Inside, you will gain:
• Clarity on the enemy within
• Structure for discipline and execution
• Control over creativity and emotion
• A path toward inner dominance
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Thank you!

Youth Are Being Challenged

Are any of these challenges showing up in your youth and hindering their potential success?

  • Ready-to-Risk but lack positive navigation and direction.
  • Full of creativity but Lack of creative expression outlets.
  • Limiting beliefs that cap confidence and effort
  • Emotional reactions that override good judgment
  • Inconsistent follow-through despite clear potential
  • Fear of failure, correction, or getting it wrong
  • Anger or frustration that quickly leads to poor decisions
  • Struggles with discipline, structure, or accountability
  • Difficulty resisting peer pressure or negative influence

If you answered yes to any of these challenges that youth struggle with you should book a call and explore ways to implement the L.I.O.N.S. System with your Youth.

INTENTIONAL APPROACH

WHAT HELPS YOUTH CONQUER THESE CHALLENGES?

  • Coaching that delivers structure
  • Strategy that regulate emotions
  • Actions that build consistency
  • Tools that minimize anger
  • Incremental wins that build confidence
  • Pathways that build entrepreneurial endeavors
  • Accountability that builds discipline
  • Cognitive frameworks that rewire internal dialogue
  • Creative pathways for skill and self-expression
  • Mindset conditioning systems for positive self-direction

THE LIONS EXPERIENCE CHANNELS

Explore ways to connect to our LIONS System

LIONS BUILDERS CLUB (VIRTUAL)

Weekly live virtual sessions where youth develop leadership, identity, discipline, and inner dominance through structured execution and guided discussion.

 Classroom Experiences

Coach-led classroom style sessions that deliver life lessons, leadership development, and identity building through direct engagement

LIONS Builders Workshops

In-person workshops where youth/professionals engage in focused execution sessions designed to strengthen skills in critical thinking and creative expression.

Dominance Coaching (1 on 1 & Group)

Dominance coaching that uncovers limiting beliefs and performance barriers and builds execution discipline that leads to inner dominance and personal championships.

Creative Development Art Sessions

Art-based development sessions that use creative expression to build identity, reflection, discipline, and structured thinking. These sessions explore the power of story telling through a creative lens.

The Builders Standard

No matter how we connect, every LIONS Builders experience builds disciplined youth, strong team culture, and execution that lasts beyond the program.

For more information and detailed descriptions of how each element works, book a conquer call with Coach Keeyon.

Don't hesitate

CONNECT WITH L.I.O.N.S.

BOOK A CONQUER CALL

WE WANT TO SERVE YOU

LET'S CONNECT AND TALK ABOUT HOW!

Students Are you ready to enter the LIONS
LAB and build inner dominance confidence and personal accountability through disciplined execution that leads to personal championships
PARENTS Are you looking for structured coaching and classes that strengthen your child’s confidence, discipline, & decision making in ways that lead to long term growth and maturity?
SCHOOLS Are you exploring in person classes and systems that build student discipline leadership and execution that lead to stronger culture and consistent outcomes?
Courts & Justice Systems Are you seeking development based programming for justice involved youth that builds accountability and internal control?
COMMUNITY ORGANIZATIONS Are you interested in partnering on a proven system of youth development classes that leads to aligned leadership and measurable impact?
TIME TO ELEVATE

BE A PART OF OUR LIONS BUILDERS CLUB OF CONQUERORS COMMITTED TO DOMINATING THE ENEMY WITHIN THROUGH LIVE SESSIONS AND ELITE MINI COURSES. 

WHY SHOULD YOU CHOOSE US?

You should only choose us because you are ready to be a part of something that will challenge you, your students, and your team to exchange fixed mindsets with growth mindset to get real results and powerful solutions. We don’t chase, we don’t force, we don’t accept mediocre. It’s your choice, so make the decision to either dominate or be dominated.

WE ARE ALL 6 MONTHS FROM CHANGE AND 1 YEAR FROM TRANSFORMATION

MEET COACH KEEYON
FOUNDER AND HEAD COACH

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Keeyon L. Howard, Master of Education (M.Ed.), CMLC, CGSC, 
(Master Certified Master Life Coach, Certified Goal Success Coach) 

Hariston Hall of Fame – Football Inductee (2014)
Central Methodist University

Founder of CreateIT 2 Conquer™ Founder of L.I.O.N.S. ™
Artist | Master Mindset Coach | Creative Strategist | Educator 

Built in the fire that tried to consume him, Keeyon L. Howard founded CreateIT 2 Conquer™ as a response to inner battles that could not be ignored. His faith restored his foundation and realigned his purpose when life collapsed. Art became his solution sword, giving voice to what words could not carry. Books became his daily discipline, sharpening his thinking, strengthening his faith, and shaping the frameworks that now define his work.

Today, Keeyon coaches leaders, entrepreneurs, justice involved individuals, educators, and ready to risk youth in person designated sites, virtual platforms, and inside his 3,000 sq. ft. headquarters. Through the L.I.O.N.S. System™, he helps people conquer the enemy within and build discipline, direction, and inner dominance. The mission is simple and uncompromising. True transformation begins on the inside, and personal championships are earned by those willing to do the inner work.
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